Interested in developing a deeper understanding of the various types of customer data that exist and how they can be used, check this out: https://www.craft.do/s/EqhD2vG3MgF46r

Very cool. thanks for putting it together @Sandeep Devarapalli . i loved the segmentation to the 1st, 2nd and 3rd party data . I wonder how do you balance planning for the future and delivering impact now?

Impact for this is all about how can one use this data for better customer service, personalised customer experiences, etc.