I hadn't thought of that! But still... once you get even bigger, analytics become more interesting. You can either go the Snowflake route, or you can go build your own systems from smaller blocks: Airflow / *flow, queues, datalake, Spark, Trino and friends, ... And then you get to build-or-buy each block.
So it's perhaps a lot like the engineering side of OLTP: you can buy a pretty much all-in-one system (Oracle, Microsoft spring to mind!) or you can decide to break it down into components (DBMS, auth, CRM, ...) and then decide for each component.